← back
Cover of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer and Vincent Bastien · 2008
Mentioned 4 times across 3 podcasts · 2023–2025
Mention timeline2 mentions
20232025
Where it's mentioned Invest Like the Best with Patrick O'Shaughnessy · 2×
Rolex: Timeless Excellence
Invest Like the Best with Patrick O'Shaughnessy · Sep 2025 · 12:42
i remember reading this called luxury strategy which i recommend anyone interested in this topic ▶ tap to hear this moment · 4s
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Invest Like the Best with Patrick O'Shaughnessy · Jun 2023 · 11:26
i remember reading this called luxury strategy which i recommend to anyone interested in this topic ▶ tap to hear this moment · 4s