← back
Cover of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer and Vincent Bastien · 2008
Mentioned 5 times across 4 podcasts · 2023–2026
Amazon ↗Apple Books ↗Kobo ↗Bookshop ↗
Mention timeline5 mentions
20232026
Where it's mentioned
2026
TIP852: Hermès and LVMH Stock: Time to Buy Luxury? w/ Daniel Mahncke & Shawn O'Malley
The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network · Oct 2026 · 19:07
“so i would say that they basically did what the book the luxury strategy is pointing out ”
Open in episode →
2025
Rolex: Timeless Excellence
Invest Like the Best with Patrick O'Shaughnessy · Sep 2025 · 12:42
“i remember reading this called luxury strategy which i recommend anyone interested in this topic ” ▶ tap to hear this moment · 4s
Open in episode →
2024
#351 The Founder of Rolex: Hans Wilsdorf
Founders · Jun 2024 · 48:16
“i also use subjects or ideas rather from the book the luxury strategy which i highly recommend it reads like a textbook i uh but it's actually fascinating the subtitles break the rules of marketing to build luxury brands ” ▶ tap to hear this moment · 11s
Open in episode →
2023
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Invest Like the Best with Patrick O'Shaughnessy · Jun 2023 · 11:26
“i remember reading this called luxury strategy which i recommend to anyone interested in this topic ” ▶ tap to hear this moment · 4s
Open in episode →
#670: The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More
The Tim Ferriss Show · May 2023 · 9:28
“have you read the book the uh luxury strategy the luxury of strategies luxury strategy the luxury strategy ” ▶ tap to hear this moment · 6s
Open in episode →