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Cover of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer and Vincent Bastien · 2008
Mentioned 2 times across 2 podcasts · 2024–2025
Mention timeline2 mentions
20242025
Where it's mentioned
Rolex: Timeless Excellence
Invest Like the Best with Patrick O'Shaughnessy · Sep 2025 · 12:42
i remember reading this called luxury strategy which i recommend anyone interested in this topic ▶ tap to hear this moment · 4s
#351 The Founder of Rolex: Hans Wilsdorf
Founders · Jun 2024 · 48:16
i also use subjects or ideas rather from the book the luxury strategy which i highly recommend it reads like a textbook i uh but it's actually fascinating the subtitles break the rules of marketing to build luxury brands ▶ tap to hear this moment · 11s