How I Built This
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
780/862 episodes analyzed 708 hours of audio 202 books mentioned
Most mentioned books
- 1 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 2 The Biochemistry of Infant Formula Manufacturing Practicesunknown · 1× across 1 episode TB
- 1 Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of BusinessJeffrey Hollander · 1× across 1 episode BF
- 2 Cars and Trucks and Things That GoRichard Scarry · 1× across 1 episode
- 3 Conscious CapitalismJohn Mackey · 1× across 1 episode
- 4 Funk & Wagnalls Standard EncyclopediaFunk & Wagnalls · 1× across 1 episode
- 5 Harry PotterJ.K. Rowling · 1× across 1 episode
- 6 Hello, My Name Is Awesome: How to Create Brand Names That StickAlexandra Watkins · 1× across 1 episode
- 7 How I Built ThisGuy Raz · 1× across 1 episode
- 8 No Experience Necessary: Why Betting on Yourself in Your Twenties is the Best Decision You'll Ever MakeRonan Harari · 1× across 1 episode
- 9 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 10 Obviously AwesomeApril Dunford · 1× across 1 episode
- 11 Pets Are FamilyErica Sinner · 1× across 1 episode PA
- 12 The BibleVarious Authors - Compiled by Mark T · 1× across 1 episode
- 13 The Biochemistry of Infant Formula Manufacturing Practicesunknown · 1× across 1 episode TB
- 14 The Birth of a BrandBrian Smith · 1× across 1 episode
- 15 The E-Myth RevisitedMichael E. Gerber · 1× across 1 episode
- 16 The Hard Thing About Hard ThingsBen Horowitz · 1× across 1 episode
- 17 The Innovator's DilemmaClayton Christensen · 1× across 1 episode
- 1 The 4-Hour WorkweekTimothy Ferriss · 9× across 9 episodes
- 2 How I Built ThisGuy Raz · 6× across 6 episodes
- 3 The Lean StartupEric Ries · 4× across 4 episodes
- 4 Against All GrainDanielle Walker · 2× across 2 episodes
- 5 American Prometheus: The Triumph and Tragedy of J. Robert OppenheimerKai Bird and Martin J. Sherwin · 2× across 2 episodes
- 6 Blue Ocean StrategyW. Chan Kim and Renée Mauborgne · 2× across 2 episodes
- 7 Book of MormonJoseph Smith · 2× across 2 episodes
- 8 Breaking the Vicious CycleElaine Gottschall · 2× across 2 episodes
- 9 Burn RateAndy Dunn · 2× across 2 episodes
- 10 Caste: The Origins of Our DiscontentsIsabel Wilkerson · 2× across 2 episodes
- 11 Daring GreatlyBrené Brown · 2× across 2 episodes
- 12 Ego Is the EnemyRyan Holiday · 2× across 2 episodes
- 13 Europe Through the Back DoorRick Steves · 2× across 2 episodes
- 14 FoundationIsaac Asimov · 2× across 2 episodes
- 15 Good to GreatJim Collins · 2× across 2 episodes
- 16 HTML for DummiesEd Tittel · 2× across 2 episodes
- 17 Happy Wives ClubFawn Weaver · 2× across 2 episodes
- 18 Healthy in a HurryDanielle Walker · 2× across 2 episodes
- 19 I Am InvincibleNorma Kamali · 2× across 2 episodes
- 20 Jack Daniel's LegacyUnknown · 2× across 2 episodes
- 21 Moby-DickHerman Melville · 2× across 2 episodes
- 22 OriginalsAdam Grant · 2× across 2 episodes
- 23 The BibleVarious Authors - Compiled by Mark T · 2× across 2 episodes
- 24 The Essential New York Times CookbookAmanda Hesser · 2× across 2 episodes
- 25 The Innovator's DilemmaClayton Christensen · 2× across 2 episodes
- 26 The Sports GeneDavid Epstein · 2× across 2 episodes
- 27 Think AgainAdam Grant · 2× across 2 episodes
- 28 Travel as a Political ActRick Steves · 2× across 2 episodes
- 29 When Bad Things Happen to Good PeopleHarold S. Kushner · 2× across 2 episodes
- 30 10 Real SATsCollege Board · 1× across 1 episode
- 31 10% HappierDan Harris · 1× across 1 episode
- 32 A Truck Full of MoneyTracy Kidder · 1× across 1 episode
- 33 Against the GrainDanielle Walker · 1× across 1 episode
- 34 Alcoholics Anonymous: The Story of How More Than One Hundred Men Have Recovered from AlcoholismBill Wilson · 1× across 1 episode
- 35 All Marketers Are LiarsSeth Godin · 1× across 1 episode
- 36 American FlannelSteven Kurutz · 1× across 1 episode
- 37 Amusing Ourselves to DeathNeil Postman · 1× across 1 episode
- 38 An Abundance of KatherinesJohn Green · 1× across 1 episode
- 39 Beyond DisruptionRenee Mauborgne · 1× across 1 episode
- 40 Bhagavad GitaUnknown · 1× across 1 episode
- 41 BibleVarious · 1× across 1 episode
- 42 Blue Ocean ShiftRenee Mauborgne · 1× across 1 episode
- 43 Born to RunBruce Springsteen · 1× across 1 episode
- 44 BossypantsTina Fey · 1× across 1 episode
- 45 Bowling AloneRobert Putnam · 1× across 1 episode
- 46 Brewing Up a BusinessSam Calagione · 1× across 1 episode
- 47 Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of BusinessJeffrey Hollander · 1× across 1 episode BF
- 48 Cars and Trucks and Things That GoRichard Scarry · 1× across 1 episode
- 49 Charlotte's WebE.B. White · 1× across 1 episode
- 50 Chicken Soup for the SoulJack Canfield and Mark Victor Hansen · 1× across 1 episode
- 51 Conscious CapitalismJohn Mackey · 1× across 1 episode
- 52 Crossing the ChasmGeoffrey A. Moore · 1× across 1 episode
- 53 Crush It!Gary Vaynerchuk · 1× across 1 episode
- 54 Crush It!: Why NOW Is the Time to Cash In on Your PassionGary Vaynerchuk · 1× across 1 episode
- 55 David Beckham: My SideDavid Beckham · 1× across 1 episode
- 56 Delivering HappinessTony Hsieh · 1× across 1 episode
- 57 Deschooling SocietyIvan Illich · 1× across 1 episode
- 58 Designing Web Graphics.3Linda Weinman and Bruce Heavin · 1× across 1 episode
- 59 Diet for a Small PlanetFrances Moore Lappé · 1× across 1 episode
- 60 Doing Business on the InternetUnknown · 1× across 1 episode
- 61 Driven to DistractionDr. Hallowell · 1× across 1 episode
- 62 DuneFrank Herbert · 1× across 1 episode
- 63 Eat Plants, BitchPinky Cole · 1× across 1 episode
- 64 EcclesiastesUnknown · 1× across 1 episode
- 65 Europe on $5 a DayArthur Frommer · 1× across 1 episode
- 66 Europe on Five Dollars a DayArthur Frommer · 1× across 1 episode
- 67 Face ForwardKevyn Aucoin · 1× across 1 episode
- 68 Flash BoysMichael Lewis · 1× across 1 episode
- 69 Friday Night Lights: A Town, a Team, a DreamH. G. Bissinger · 1× across 1 episode
- 70 Funk & Wagnalls Standard EncyclopediaFunk & Wagnalls · 1× across 1 episode
- 71 Getting to YesRoger Fisher and William Ury · 1× across 1 episode
- 72 Give and TakeAdam Grant · 1× across 1 episode
- 73 Gravity and GracePeter Sterios · 1× across 1 episode
- 74 Great by ChoiceJim Collins · 1× across 1 episode
- 75 Growing Gourmet and Medicinal MushroomsPaul Stamets · 1× across 1 episode
- 76 Harry PotterJ.K. Rowling · 1× across 1 episode
- 77 Harry Potter and the Sorcerer's StoneJ.K. Rowling · 1× across 1 episode
- 78 Hello, My Name Is Awesome: How to Create Brand Names That StickAlexandra Watkins · 1× across 1 episode
- 79 Hidden PotentialAdam Grant · 1× across 1 episode
- 80 High FidelityNick Hornby · 1× across 1 episode
- 81 High-Tech: The Industrial Style and Source Book for the HomeJoan Kron and Susie Slesin · 1× across 1 episode
- 82 HomebodyJoanna Gaines · 1× across 1 episode
- 83 How I Built This: The Aspirational Stories Behind the World's Most Successful CompaniesGuy Raz · 1× across 1 episode
- 84 How I Built This: The Aspirational Stories Behind the World's Most Successful EntrepreneursGuy Raz · 1× across 1 episode
- 85 How I Built This: The Aventure, Unexpected Paths, and Secret to Building a Thriving BusinessGuy Raz · 1× across 1 episode
- 86 How I Built This: The Aventuresous Paths from Idea to FortuneGuy Raz · 1× across 1 episode
- 87 How I Built This: The Unexpected Paths to Success from the World's Most Inspiring EntrepreneursGuy Raz · 1× across 1 episode
- 88 How to Avoid a Climate DisasterBill Gates · 1× across 1 episode
- 89 How to Win Friends and Influence PeopleDale Carnegie · 1× across 1 episode
- 90 Ikigai: The Japanese Secret to a Long and Happy LifeHéctor García and Francesc Miralles · 1× across 1 episode
- 91 Infinite JestDavid Foster Wallace · 1× across 1 episode
- 92 Introduction to FlightJohn D. Anderson · 1× across 1 episode
- 93 Invisible ManRalph Ellison · 1× across 1 episode
- 94 It Starts with FoodMelissa Urban and Dallas Hartwig · 1× across 1 episode
- 95 Knife DropNick DiGiovanni · 1× across 1 episode
- 96 La TechniqueJacques Pépin · 1× across 1 episode
- 97 Life Pass: Drop Your Limits, and Rise to Your PotentialPayal Kadakia · 1× across 1 episode
- 98 Little Fires EverywhereCeleste Ng · 1× across 1 episode
- 99 Looking for AlaskaJohn Green · 1× across 1 episode
- 100 Lord of the FliesWilliam Golding · 1× across 1 episode
YETI: Ron and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
0:00 / 85:24
Advice Line with Carlton Calvin of Razor
0:00 / 42:58
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
0:00 / 79:48
TB
The Biochemistry of Infant Formula Manufacturing Practices
unknown
i found one it was a hard back book called the biochemistry of infant formula manufacturing practices ▶ tap to play from here
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
0:00 / 48:21
MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.
0:00 / 65:43
Advice Line: "Strategy Sessions"
0:00 / 45:32
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
0:00 / 75:44
Nursery Style
Serena Dugan and Lily Kanter
years later kate spade wrote the ford to a book written by serena and lily called nursery style ▶ tap to play from here
Advice Line with Chris Riccobono of UNTUCKit
0:00 / 46:21
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
0:00 / 72:21
Advice Line with Curt Richardson of OtterBox
0:00 / 41:46
The E-Myth Revisited
Michael E. Gerber
until he came across a book called the emyth ▶ tap to play from here
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
0:00 / 51:03
Advice Line with Kenneth Cole
0:00 / 45:35
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
0:00 / 75:34
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
0:00 / 48:52
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
0:00 / 63:57
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
0:00 / 43:26
No Experience Necessary: Why Betting on Yourself in Your Twenties is the Best Decision You'll Ever Make
Ronan Harari
yeah it's called no experience necessary why betting on yourself in your twenties is the best decision you'll ever make ▶ tap to play from here
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
0:00 / 74:49
Advice Line with Susan Griffin-Black of EO Products
0:00 / 43:38
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
0:00 / 74:00
Advice Line with Shazi Visram of Happy Family Organics
0:00 / 45:03
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