Words That Work: It's Not What You Say, It's What People Hear
Frank Luntz · 2007
Mention timeline3 mentions
20242026
Where it's mentioned
The Persuasion Trick That Took Sales From 15% to 55% | Robert Cialdini
The School of Greatness · Nov 2026 · 32:33
“is it frank lutz frank lutz lutz lutz yes words that work ”
Inside Ryan Holiday’s $250K Reading List
The Daily Stoic · Oct 2026 · 11:12
“i might put words that work up there with some of the ones ”
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The Tim Ferriss Show · Jan 2024 · 130:02
“i'm blanking on his first name but lunce is the last name words that work ” ▶ tap to hear this moment · 4s
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