The Viral Loop: How Today's Smartest Companies Grow Faster, Better, and Bigger
Adam Penenberg · 2009
Where it's mentioned
Hormozi Teaches Me Everything He Knows in 90 Minutes
My First Million · Aug 2025 · 8:56
“in fact there's a book called the viral loop the guy my mentor the guy who who kind of plucked me when i got to silicon valley he's featured that book because early on he was like scraping hot milk and he realized ” ▶ tap to hear this moment · 9s
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