Mention timeline10 mentions
20212026
Where it's mentioned Masters of Scale · 10×
2026
Arthur Brooks on how to build a meaningful life
Masters of Scale · Mar 2026 · 1:47
“or as reed hoffman would put it this is about the start up of you ” ▶ tap to hear this moment · 4s
Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate
Masters of Scale · Jan 2026 · 42:20
“it goes back to my very first book the startup of you ” ▶ tap to hear this moment · 3s
2022
Strategy Session: How to stay inspired while remote? Why do you celebrate wins? Is there a co-founder advantage?
Masters of Scale · Sep 2022 · 21:49
“in addition to the live stream pass you will also get a copy of reed's book the startup of you ” ▶ tap to hear this moment · 5s
Strategy Session: How to build trust in a brand-new space? How do you balance limited cash and big ambitions?
Masters of Scale · Aug 2022 · 27:54
“plus a sign copy of the newly rereleased startup of you authored by reed hoffman ” ▶ tap to hear this moment · 5s
Need to Know, w/Reid & Bob: Business withdrawals from Russia, strife at Netflix, Musk vs Twitter, the business world’s role in democracy, Crypto’s future, & more
Masters of Scale · Jul 2022 · 29:17
“it's part of the reason why my very first book which we reissued the tenth anniversary edition this year the startup of you is how to have every individual naster starting a company ” ▶ tap to hear this moment · 10s
Strategy Session Live!: How can a start-up beat a Goliath? What gets top talent to stay put? How do you keep multiple stakeholders happy?
Masters of Scale · Jun 2022 · 17:49
“a sign copy of the newly released book the startup of you authored by reed himself ” ▶ tap to hear this moment · 5s
Leap before you look, w/Marc Lore (Jet.com)
Masters of Scale · Jan 2022 · 11:39
“in my first book the startup of you i describe this as your plan z in a b z planning ” ▶ tap to hear this moment · 5s
2021
Strategy Session: When should founders step aside? Where can you find investors? Were pandemic pivots harmful?
Masters of Scale · Jul 2021 · 14:51
“as i talk about in my first book the startup of you ” ▶ tap to hear this moment · 3s
Tyra Banks: Personal brand power
Masters of Scale · Mar 2021 · 7:51
“back in two thousand twelve i cowrote a book with ben casnoca called the start up of you ” ▶ tap to hear this moment · 5s
Strategy Session: 5 burning questions & their unexpected answers w/Reid Hoffman & Bob Safian
Masters of Scale · Feb 2021 · 8:01
“my very first book called the startup of you was how every individual needs to treat themselves as the entrepreneur of their own life ” ▶ tap to hear this moment · 8s
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