The Paradox of Choice: Why More Is Less

“actually remember the first book i read it was um the paradox of choice yeah uh that would be like a year or two later ”

“i was reading the paradox of choice by barry schwartz it is a beautiful book and in it he he explains that now we're faced with an unprecedented number of choices in nearly every area of life ”

“i talk about this study that barry schwartz did he wrote the paradox of choice and he looked at the difference between maximizers and satisfacers ” ▶ tap to hear this moment · 7s

“you've heard me talk about the concept known as the paradox of choice it was first identified by the psychologist berry schwartz in his book barry argues that the more choices we have in life and as consumers the less happy we actually are ” ▶ tap to hear this moment · 17s

“there's a uh book paradox of choice by barry swartz ” ▶ tap to hear this moment · 4s

“that famous book paradox of choice ” ▶ tap to hear this moment · 2s