The Luxury Strategy
Jean-Noël Kapferer and Vincent Bastien · 2008
Mention timeline3 mentions
20232024
Where it's mentioned Acquired · 3×
Hermès
Acquired · Feb 2024 · 4:19
“well if you read the luxury strategy which is a great book that we've referenced many times on acquired they start back fifty thousand years ago ” ▶ tap to hear this moment · 8s
Holiday Special 2023
Acquired · Dec 2023 · 29:07
“so the luxury strategy which was part of our preparation for lv m h was reading this incredible book the luxury strategy ” ▶ tap to hear this moment · 8s
LVMH
Acquired · Feb 2023 · 108:16
“in another great book that we read to prepare for this called the luxury strategy ” ▶ tap to hear this moment · 4s
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