Switch: How to Change Things When Change Is Hard

“one of the only business books i've ever liked is called switch uh it's about change management and they talk a lot about shrinking the change ” ▶ tap to hear this moment · 7s

“dan and shepeath wrote it in their book switch you know which is scale your bright spots ” ▶ tap to hear this moment · 5s

“switch how to change things when change is hard by uh chip and dan heath ” ▶ tap to hear this moment · 4s

“first one that comes to mind is switch and it's really about how to affect organizational change ” ▶ tap to hear this moment · 5s

“it's a book called switch it's by chip of dan he um all the books are amazing um both also wrote decisive and made mistake ” ▶ tap to hear this moment · 7s