Where it's mentioned
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
Lenny's Podcast: Product | Career | Growth · May 2024 · 4:46
“what professor neil rackham did back in the seventies and eighties and spin selling and he and his research team sat in on thirty something thousand sales calls ” ▶ tap to hear this moment · 8s
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