Scientific Advertising

“a book that he wrote maybe four decades before he wrote his autobiography which is called scientific advertising ” ▶ tap to hear this moment · 5s

“and he said in his book scientific advertising which has been read by generations of founders and and advertising and marketers ” ▶ tap to hear this moment · 9s

“he wrote this book called scientific advertising ” ▶ tap to hear this moment · 2s

“no one should be allowed to ever create an ad without reading hopkins' book scientific advertising six times ” ▶ tap to hear this moment · 5s

“is this uh scientific advertising yes ” ▶ tap to hear this moment · 2s

“he said in his book scientific advertising ” ▶ tap to hear this moment · 2s

“he wound up writing the book scientific advertising winds up selling eight million copies ” ▶ tap to hear this moment · 4s

“one is scientific advertising which is the book he wrote ” ▶ tap to hear this moment · 2s

“that was an excerpt from the chapter on psychology of the book scientific advertising written by claude hopkins ” ▶ tap to hear this moment · 6s

“on hopkins book scientific advertising this is the book that hopkins wrote why he worked for lasker ” ▶ tap to hear this moment · 6s

“and you should read scientific advertising by claude hopkins ” ▶ tap to hear this moment · 3s

“reeves introduced him to the thinking of claude hopkins lending him the manuscript of hopkins scientific advertising ” ▶ tap to hear this moment · 6s

“claude hopkins' book scientific advertising changed the course of my life ” ▶ tap to hear this moment · 5s