Positioning: The Battle for Your Mind
Al Ries and Jack Trout · 1982
Mention timeline3 mentions
20222025
Where it's mentioned Lenny's Podcast: Product | Career | Growth · 3×
Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)
Lenny's Podcast: Product | Career | Growth · Mar 2025 · 44:13
“in the first year of superhuman therefore i interviewed hundreds of potential customers about their experience with gmail and with outlook and predictably almost everybody said that email takes way too much time but interestingly many people also said that gmail and outlook well way too slow and that was how i first thought that speed could be an interesting position for us is the position of speed unique and is it available and the answer was overwhelmingly l yes because almost ” ▶ tap to hear this moment · 34s
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
Lenny's Podcast: Product | Career | Growth · Oct 2023 · 76:55
“the original book on positioning which is the book by recent trout positioning the battle for your mind ” ▶ tap to hear this moment · 5s
The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
Lenny's Podcast: Product | Career | Growth · Aug 2022 · 77:10
“in marketing land definitely the book called positioning the battle for your mind it's from nineteen eighty it's still my favorite marketing book ” ▶ tap to hear this moment · 7s
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