“i think he cites a study where come in the in the famous book good to great ”
“you're probably familiar with the book good to great uh jim collins' famous work ”
“i wondered whether this was more about going from good to great what do you do when you like ”
“it comes from um good to great so yeah it's a beautiful uh idea that i haven't thought about for for an enormously long time the idea is and this is a story i think is in his is in his book good to great ” ▶ tap to hear this moment · 14s
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