Mention timeline2 mentions
20222023
Where it's mentioned Lenny's Podcast: Product | Career | Growth · 2×
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Lenny's Podcast: Product | Career | Growth · Aug 2023 · 14:24
“and so i wrote a book called demand side sales that that basically took the premise of like stop trying to sell people and just help them make progress ” ▶ tap to hear this moment · 8s
Customer-led growth | Georgiana Laudi (Forget The Funnel)
Lenny's Podcast: Product | Career | Growth · Sep 2022 · 56:24
“bob mesta wrote a book called demand side sales that goes into it ” ▶ tap to hear this moment · 4s
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