Creativity, Inc.

“there's also this concept of the ugly baby in creativity inc i don't know if you read that book ed catmall ” ▶ tap to hear this moment · 5s

“i remember i read his book obviously i read your book i read uh uh a lot about him because he really fascinated me ”

“pixar i think wrote this book creativity inc which is very like they talk about the brain trust ” ▶ tap to hear this moment · 5s

“this makes me think about this concept of an ugly baby from the book creativity inc by i think ed catmull where he talks about how new ideas are this ugly baby that nobody wants to look at and deal with ” ▶ tap to hear this moment · 11s

“and he wrote a book called creativity inc and it talks about storytelling quite a lot ” ▶ tap to hear this moment · 5s

“the other classic is uh ed catmole's uh creativity inc and uh talks about all the negative forces that like eat away at creativity in ” ▶ tap to hear this moment · 9s

“creativity inc by ed catmull and this is about the founding story and scaling of pixar ” ▶ tap to hear this moment · 5s

“i was recently just going over my notes for uh ed catmill founder of pixar co founder of pixar with steve jobs his book fantastic book creativity ” ▶ tap to hear this moment · 7s

“this part reminded me that um ed catmole in his book creativity inc ed capmel is the co founder of pixar ” ▶ tap to hear this moment · 6s